Keywords – Similarly, tweets will need to be optimized with keywords.There is a fine line here, of course – no one wants to read a tweet that’s all or mostly hashtags.
Brands should begin to optimize their hashtags with commonly searched terms. The old habits of hashtagging will not change, but they will likely have more of an impact in searches. Hashtags – Hashtags will prove to be even more important in tweets.This new type of optimization will affect tweets in a couple of ways. Similar to blog posts and websites that are optimized to show up in Google, tweets will need to be optimized for Twitter. If the platform is beginning to structure itself for searches, brands will also need to begin structuring their tweets for these searches.
#Twitter search update
Most importantly, this update has huge implications for brands running strong Twitter promotions. This means less junk from the World Wide Web, and more relevant, recent tweets. With the new Twitter search functions, users will still only be searching within the Twitter “Firehose”, and the results will also be in real time. However, Twitter’s approach is quite different. Most notably is the partnership between Bing and Facebook, that generates search results based on what your friends are searching for and liking. Now, Twitter is not the first social network to try its hand at web search. For this reason, Twitter has it in mind to make itself the #1 place people go to search for news. News is much more likely to hit the Twittersphere before it hits TVs, newspapers, or traditional media websites. Twitter recognizes itself as the #1 place for breaking news, which is generally true these days. It may seem like a small update, but it has the ability to personalize the Twitter experience in a whole new way. The more I think about this feature, the more excited I am about it. This makes it much easier for users to search through their feed for an old tweet they forgot to favorite or messages from friends.
The third, seemingly-minor update is the ability to filter search results down to people you follow. For instance, if I search for “Social Media Strategy,” it might suggest that another good search option is “Social Media Agency.” This can be very handy when trying to discover new content or follow a trending topic. Twitter will now also take your search query and give you options for similar search terms. It is also able to fix spelling if something was typed incorrectly, similar to Google’s “D id you mean:” feature. It tries to guess what a user is searching for based on what other people are searching (or what is trending) and gives the user a drop-down menu that helps complete their search query without the user having to finish typing (Google Instant). The new search update seems to take a lot of cues from Google. Last Thursday, Twitter Personalization and Recommender Systems Chief Pankaj Gupta announced via Tweet (#gofigure) that Twitter search was “set to change forever.” That tweet would foreshadow the company’s major update to its Search and Discovery platform. These changes could drastically affect the way brands draft their tweets. Twitter has announced new changes to the way users search their database.
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